Protection of personal data

1.1 The protection of your personal data is very important to us, therefore we always proceed in accordance with the relevant legal regulations and international standards.

1.2 In connection with the adoption of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons in connection with the processing of personal data and on the free movement of such data and on the repeal of Directive 95/46/EC (GDPR ), which with effect from May 25, 2018 applies to the processing of your personal data by our company POLATA s. r.o., with registered office at Petrovická 440, 39901 Milevsko, < /span>Czech republic ID number: 46683623, registered under the mark C 1794 held at the Regional Court in České Budějovice (hereinafter as "Company" or also "we"), below we provide you with a summary of basic information about the processing and protection of your personal data by the Company.

2.1 Personal data that we process about you and the extent of which varies mainly according to the purpose and the services provided:

2.1.1 For the purposes of concluding and managing the contract and making the delivery

(a) Identification data (name, surname, address)

(b) Contact information (e-mail, phone number)

(c) Company name, ID number/TIN, seat (if you are an entrepreneur).

2.1.2 To improve our services and offerings

(a) Data about visiting our website (cookies, IP address)

(b) Data about your shopping habits and use of our services, such as date / price and name of purchased products, incl. related communications with you.

2.1.3 For marketing purposes incl. sending commercial messages and personalizing advertising

(a) Data about visiting our website (cookies, IP address)

(b) Contact information (e-mail, phone number)

(c) Data about your shopping habits and use of our services, such as date / price and name of purchased products, incl. related communications with you.

2.2 We primarily obtain personal data directly from you (especially when concluding a contract and during the contractual relationship) and further based on your visits to our website (see cookies section below).

3.1 We use your personal data in particular for the following purposes:

(a) to conclude a contract and implement your order;

(b) communicating with you and managing our contractual relationship;

(c) to analyze, evaluate and improve our customer service;

(d) handling your claims and complaints;

(e) fulfilling our legal obligations; and

(f) with your consent to inform you about changes and news in the products and services provided and our personalized offers.

3.2 If it is necessary for the conclusion and performance of the contract, or for the protection of our legitimate interests related to the conclusion or performance of the contract, based on your consent or if it is permitted by legal regulations that also provide for the protection of your rights, we use technologies in particular for the creation Your customer profiles for the above purposes.

3.3 We keep your personal data only for as long as one of the above processing purposes lasts and then only for the time and under the conditions in accordance with the relevant legal regulations.

3.4 In the case of granting consent for marketing purposes (including possible profiling for the purpose of offering suitable goods and services and processing cookies), this period is [5] years from the granting of consent or its renewal. In other cases, the processing time results from the purpose of the processing or is determined by legal regulations.

4.1 The legal basis that allows us to process your personal data depends on the purpose for which we process the personal data. Therefore, in a specific case, we can process your personal data without your consent because:

(a) it is necessary for the purpose of entering into or performing a contract with you;

(b) it is necessary to comply with our legal obligations (e.g. accounting and tax);

(c) it is necessary to protect our legitimate interests (e.g. in connection with the exercise of claims from concluded contracts or in connection with the analysis and improvement of our services);

4.2 With your consent, we may process your personal data for marketing purposes, i.e. offering our products, informing you about news or other business communications, by sending them to your e-mail address and using personalized marketing and remarketing. You can withdraw your consent to this use of your personal data at any time by sending information about the withdrawal of consent to our e-mail info@optonet.cz or in writing to the above address of the Company, or via our online tool - I WANT TO CHANGE CONSENT.

5.1 We may provide your personal information to:

(a) service providers who provide us with their services related to our activity, in particular carriers, intermediaries of your payments, persons helping us with the management of contracts and claims for performance asserted by you or who they print and deliver documents;

(c) to other persons in accordance with the relevant legal regulations (e.g. notification to the financial authorities in cases established by law, to the police as part of a criminal investigation, etc.).

5.2 Your personal data may be transferred and stored within countries of the European Economic Area (hereinafter referred to as "EEA"), which are considered countries with a comparable level of personal data protection as the Czech Republic, as well as to entities based outside the EEA, which include companies from the Merkuria CB s.r.o. group. and providers of information or other services. In the case of transfers outside the EEA, we will ensure the protection of your data through the conclusion of relevant contractual clauses or through other appropriate safeguards in accordance with the GDPR.

6.1 Cookies are small data files that are necessary for the proper functioning of the site, which we place on your computer, like most websites. These are text files that websites store on your computer or mobile device when you start using the website.

6.2 The website thus remembers the actions and settings you have made on them for a certain period of time, e.g. the contents of the shopping cart. Therefore, you do not need to enter these data again when visiting the pages again and moving between individual sections of the website.

6.3 We also use cookies to collect statistical data and personalize ads, so that we can further improve our site and thus improve the services we offer. We therefore share information about how you use our website with our advertising and analytics partners, specifically with Google. You can read about how Google handles cookies at https://www.google.com/policies/technologies /cookies/.

6.4 If you do not agree to the use of cookies and data obtained through our website, which uses cookie technology for the purposes listed above, you have the option:

(a) block the use of cookie technology by setting your internet browser or other computer program accordingly (i.e. set your internet browser or other computer program to block or disable/disallow , use of cookie technology); or

(b) you can revoke your consent free of charge, either by sending an email to the address: info@optonet.cz, or by letter to the company address Červený Kříž 250, 586 01 JIHLAVA, or use the online tool for changing consent - I WANT TO CHANGE CONSENT.

7.1 In connection with the processing of your personal data, you have the following rights in particular:

(a) the right to clear, transparent and understandable information about how we use your personal data and what your rights are;

(b) the right to access personal data and provide additional information related to their processing by the Company;

(c) the right to correct incorrect and incomplete personal data;

(d) the right to delete your personal data, especially if (i) they are no longer needed for further processing; (ii) you have withdrawn your consent to their processing; (iii) you have legitimately objected to their processing; (iv) have been processed unlawfully; or (v) must be deleted as required by law;

(e) the right to restrict the processing of your personal data if (i) you challenge the accuracy of the personal data until we verify its accuracy; (ii) the processing is unlawful; (iii) we no longer need them, but you need the data for the purposes of asserting your legal claims or (iv) you object to their processing until we verify whether our legitimate reasons outweigh your interests;

(f) the right to object to the processing of your personal data where we process it (i) for direct marketing purposes or (ii) for the purposes of our legitimate interests;</p >

(g) the right to obtain your personal data and transfer it to another service provider;

(h) the right to file a complaint with the Office for the Protection of Personal Data, Col. Sochora 27, 170 00 Prague 7; www.uoou.cz

7.2 If you wish to exercise any of the above rights, please contact us using the contact details below.

8.1 In order to ensure the security and confidentiality of your personal data, which is extremely important to us, we use technical and organizational measures in particular to protect against unauthorized access to data and their misuse, to ensure the security of our IT systems and to restore data in the event of an incident. Where appropriate, we use encryption to protect your data. We regularly evaluate and update all measures.

8.2 The processing of personal data takes place manually and in electronic information systems, which are subject to physical, technical and procedural control. In order to protect data, we have set up a security mechanism including technical, organizational and personnel measures, and we also require the same level of protection from our processors.

9.1 In addition to the web address https://www.optonet.cz/zasady-zpracovani-osobnich-udaju.html, the full version of the Policy on handling personal data and its protection is available at the company's brick-and-mortar store. You can request a written copy as described below.

9.2 If you have any questions regarding the processing of your personal data, need any other related help or want to exercise your rights, please contact the person responsible for the protection of personal data by phone (during working hours) at phone no. : +420 382 567 111, electronically to the e-mail address info@polata.cz or in writing to the above-mentioned address of the Company. You can also use automatic tools to change consent or to obtain a statement of registered personal data .